Smart Oriental Media City

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Smart Oriental Media City

It is our intention to envision Oriental Smart Media City as a working model for media professionals but also an exciting destination for Shanghai residents and visitors alike. In the most singular of forms, we create an horizontal iconic void ringed by a dashing display of media activities.

Peter Schubert, Design Partner

At the center of the new city lies the media ring - a spectacle of information and entertainment. It is intended as an iconic space and the epicenter of creative making. It is symbolically an inspiration for writers, artist and tech genius and provides an year round platform for the ultimate performance venue - a 360 degree super media event. The neighborhoods surrounding the ring of inspiration are organized according to the creative processes as an undulating wave of interrelated neighborhoods that inform the narrative of the performance and the production of contemporary media content. 

1913 Media City C02 Old Tower


Arranged to the east will be the Writers and Directors Square and Canal town, an intimate place for conversation and collaboration within a water garden. Moving clockwise around ‘The Ring’ will be an episodic series of landmark places and centers such as the Actors Platform and Producers Place. Each becoming a symbolic chapter for the making of a media story and event. 

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The signature entry point from the northwest subway stop will be the first phase, and this studio complex will anchor the Media City.  Starting with an initial series of state -of-the art studios and support spaces, will also be an introductory learning/visitor center, and a proposed small venue gallery/theater for live performance, The Ring will be immediately active and vibrant.  

The first phase of the project will include the development of the northwest portion of the site, located directly off the subway station. This phase will consist of a studio complex, state-of-the-art studios and support spaces, an introductory learning and visitor center, and a small gallery and theater for live performances. Together, the elements included in the first phase of the project will serve as an anchor to the Media City.  

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Throughout the city we propose cafes and retail and that encourage a 7-24 atmosphere that provides daytime amenities and evening entertainment for a Shanghai destination. The squares and streets will include ‘Maker Spaces’ at the ground floor interspersed with shops, retail and entertainment that support the creative spirt of community.  Throughout and above these spaces will be additional maker space and small incubator offices,  co-working  and lab space that are necessary to the Economic Sustainability of ‘inspiration to implementation’.  

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more text about ring, center 


Shanghai, China
xxxxxx GSF
Media Studios, Media Office, R&D Space, Waterfront Retail, Conference Center, and Hotel


Ennead Design Team
Peter Schubert, Kevin McClurkan, Grace Chen 陈昕昉, Jazzy Li 李樾祺, Lanxi Sun 孙澜溪, Jackie Zhou 周朝晖, Kyung Min, Phoebe Norcross, Miya Ruan 阮玲丽, Dominik Sigg