bilibili Shanghai Headquarters

The project site is located within the "One River, One Creek" (Huangpu River, Suzhou Creek) area, a key development area in Shanghai's 2035 plan. The central activity zone, formerly a riverfront industrial area, will transform to a mixed-use global city in support of innovation and creativity. The introduction of technology companies, including bilibili, will activate the district, preserve its historical heritage, and contribute to its future growth. According to the urban planning concepts for the Yangpu District, the site will serve as dynamic focal point to the Yangpu Riverside, offering spectacular views to the Lujiazui financial district in Pudong.

The 31-acre site, located at the intersection of Yang Shu Pu Road and Ping Ding Road, includes four plots. These plots are bisected by two roadways, Yang Pu Road (bilibili Way) and South Ning Wu Road. Two historic factory buildings occupying the south-west plot will be restored and form the foundation for a new, historically inspired cultural hub within the development complex.

The campus masterplan and building designs are conceived as a family of architectural characters rooted in bilibili’s brand identity and visual dreamscape aesthetic. The massing for the buildings employ “mushrooms” or “bilis”, identifiable, top-heavy forms with filleted corners that taper to supporting stems. The spaces provide around the stems are programmed as exterior and interior communal activity zones. These spaces found throughout the development are a physical representation of bilibili’s commitment to community-building, inclusivity, and a spirit of youthful whimsy.

Defining Zones: The development is divided into primary zones; bilibili Way, ACG Cultural Hub & Plaza, and The Riverfront Village. Although distinct zones within the campus, they are interconnected through circulation zones and shared public space and share a common, bili-inspired architectural language.

bilibili Way is the main east-west commercial and retail spine of the development, marked by the Headquarter Tower and ACG Plaza to the west, four Headquarter buildings in the central area, and two bilibil expansion office buildings to the east. The two buildings are connected by a multi-level glass sky bridge linking the office program within.

ACG Cultural Hub & Plaza: The Animation, Cartooning, and Gaming (ACG) Cultural Hub and Plaza is the civic heart of the development. A blend of new and old, the glass pavilion building programmatically and physically stitches together the three historic factory buildings. Serving as a visual beacon from both the plaza and the riverfront, the new pavilion will house a multipurpose space able to house exhibitions and large events. The plaza includes a sunken court that helps to increase connectivity to the below-grade retail spaces.

Riverfront Village: The Riverfront Village located at the south-east quadrant of the site includes a residential building and cluster of leasable mid-rise office buildings arranged around a multi-level sunken court. The L-shaped residential building, with stepped massing and rooftop terraces, is the transition between bilibili Way and the Riverfront Village. The composition of boxes with rounded edges and window openings, visually ties the residential building back to the rest of the campus. The smaller floorplates at the upper level of the buildings allow for access to exterior terraces, taking advantage of the proximity to the riverfront.

Photos show the visual mock-up and early construction progress.